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Shani Sofer

Community Manager, Clara

Shani runs Clara's community and helps users get the most out of the product — from getting set up to making the most of every call.

Articles by Shani Sofer

24 April 2026

How Carpenters and Joiners Stop Missing Jobs While They're on the Tools

Carpenters can't answer the phone mid-cut. An AI receptionist captures enquiry details — what the job is, where, and how to reach them — so you follow up with everything you need.

24 April 2026

Why Taxi and Private Hire Operators Are Switching to AI Receptionists

Missed calls mean lost bookings in taxi and private hire. AI receptionists answer 24/7, capture pickup details, and make sure every job reaches the driver — even at 2am.

23 April 2026

The calls you miss at 6pm are worth more than the ones at 10am

After-hours calls aren't just inconvenient — they're disproportionately high-intent. Here's why the evening is where most small businesses leak the most money.

21 April 2026

Why heating engineers lose more leads in April than December

Winter emergencies keep the phone ringing. Spring servicing season is where the real lead loss happens — and most heating engineers don't see it coming.

13 April 2026

How roofers handle enquiries when they're on a job

When you're working at height, answering the phone isn't just inconvenient — it's dangerous. Here's how roofing businesses deal with the enquiry problem.

12 April 2026

"I don't want to talk to an AI"

The most common concern about Clara, and the answer isn't as simple as 'they'll be fine with it.'

10 April 2026

What actually happens when an AI answers your business calls

AI receptionists are starting to replace voicemail for small businesses. Here's what the experience is really like, from the caller's side and the business owner's.

9 April 2026

Can't Siri already do this?

It's a fair question. But Siri and Clara are solving completely different problems.

9 April 2026

Taking on more cleaning clients without the chaos

Growing a cleaning business sounds simple. In practice, every new client adds more admin, more calls, and more things to keep track of.

7 April 2026

Why phone tag is killing dog grooming businesses

Dog grooming runs on repeat bookings and loyal clients. But the back-and-forth of scheduling is eating into time that should be spent on the actual work.

6 April 2026

No, it's not 'press 1 for sales'

When people hear 'AI phone system,' they picture the worst kind of automation. Clara isn't that.

4 April 2026

How estate agents are judged before the first viewing

Vendors choose their agent before they've seen a single property. The decision often comes down to one thing: how quickly you picked up the phone.

29 March 2026

Why the phone is the hardest part of running a removals company

Removals is a complex, high-stakes service to sell over the phone. Most companies handle it the same way — and most leave money on the table because of it.

27 March 2026

What it actually costs to answer your own phone

Most self-employed tradespeople think of the phone as free. It isn't. Here's what it's actually costing you.

23 March 2026

Why your busiest days are bad for future business

When the work is flowing, it's easy to feel like everything is fine. But your busiest days are often the ones quietly costing you the most.

20 March 2026

What customers think when nobody picks up

The missed call is only half the story. What happens in the customer's head after nobody answers tells you a lot about why they don't call back.

15 March 2026

The callback you keep meaning to make

It's on your list. It's been on your list for three days. At some point, it stopped being a lead and became a guilt trip.

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