Mark Roberts runs Roberts Plumbing in Wales alongside two junior plumbers. Most of their work comes through local referrals and search — which means the phone rings constantly while they’re out on jobs.
For years, missed calls meant missed work. Every evening ended the same way: working through voicemails, returning calls, hoping the person still needed a plumber.
“Before Clara, the phone was something you had to catch up with later. Every single day.”
Now every call is answered and logged while Mark is on site. He comes home to summaries, not voicemails.
Frequently asked questions
Does Clara work for plumbers?
Yes. Clara is used by plumbing businesses across the UK and US. It answers calls when the plumber is on site, asks the caller what the problem is and where the property is, and sends a summary to the business owner. Mark Roberts of Roberts Plumbing in Wales handles around 15 calls a day this way.
How does Clara help trades businesses who miss calls?
When a tradesperson can't pick up, Clara answers the call and has a short conversation with the caller — finding out what they need, where they are, and how urgent it is. The business gets a written summary instead of a voicemail, and the caller gets a real response instead of silence.
What is a Clara Hero?
Clara Heroes are real small business owners who share how Clara changed the way they handle calls. Mark Roberts is one — a plumber in Wales who used to spend 30 minutes every evening working through voicemails. He filmed a short video explaining what changed after using Clara.
