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When you're on the job, you can't always answer the phone. Most gardening calls are new regulars or one-off requests. A fortnightly maintenance visit, a garden clearance, a hedge that needs cutting back.
When someone calls and nobody picks up, they move on to the next gardener. Clara makes sure every call is answered, every detail is captured, and every lead reaches you — even when you're knee-deep in someone's hedge.
Gardening work is physically demanding and time-consuming, which means the phone is rarely picked up during the working day. A gardener laying turf, cutting back a large hedge, or setting up irrigation can't stop mid-task to take an enquiry call. The phone sits in the truck or in a jacket pocket on the fence, ringing out.
The seasonal nature of gardening makes this worse in a specific way: the busiest times of year are also the times of highest enquiry volume. Spring and early summer bring a surge in calls from people who've looked at their garden after winter and want something done. Those are exactly the months when gardeners are already fully booked and hardest to reach. The enquiries that come in during the rush often go unanswered, and some of those callers would have become long-term maintenance clients — regular visits worth significant recurring revenue per year.
A 2025 study by Paperclip found that 47% of initial inbound calls to small businesses go unanswered. For gardeners, the pattern is clear: the most valuable calls — first enquiries from potential regulars — are the ones most likely to fall through the cracks during the busy season, when answering is hardest and the competition for good gardeners is at its peak.
Regular maintenance bookings
Garden clearance
Hedge cutting
Lawn care
Tree work
Landscaping enquiries
Seasonal work
Quote requests
One business, multiple people, total coverage.
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