A business mobile number that answers itself

Download the Clara app and sign up. You're assigned a dedicated business mobile number automatically, a UK number your customers can call and text. There's no new SIM, no second handset, and no carrier contract: the number lives in the Clara app alongside your personal number.

Other second-number apps give you the number, but you still have to answer it. Clara's number comes with an AI receptionist built in: it answers every call 24/7 in a natural voice, asks your questions, captures the caller's details, and texts you a summary. The number is the feature everywhere else; here it's the starting point.

Yes. You can text with customers from your Clara number in the app, Clara can send automatic follow-up texts after calls, and you can return calls through the app so your personal number stays private.

No. Your Clara number works through the Clara app on the phone you already have (iOS and Android). Business calls and personal calls stay separate without carrying two handsets.

If you cancel your subscription, we hold your Clara number for one week and then release it. If you've printed the number on your website or vehicle, contact support before cancelling so we can talk through your options.

Yes, that's the other way to use Clara: keep your existing number and forward calls, so Clara answers when you can't pick up. Many businesses run both, forwarding their main line and advertising the Clara number for a specific campaign or service.

Business phone costs are generally an allowable expense for the self-employed in the UK, and a dedicated business line makes the business use easy to evidence compared with splitting one personal contract. Check the GOV.UK guidance on allowable expenses or ask your accountant for your specific situation.