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Clara vs Smith.ai

Both answer your phone. Smith.ai uses humans with AI assist starting at $293/month. Clara is fully AI at $49.99/month — flat, no per-call fees, 24/7.

At a glance

Clara

£49.99/month

AI receptionist · 24/7 · US, UK, Canada

Unlimited calls. No per-minute charges. ~10 minute self-setup. 7-day free trial, no credit card.

Smith.ai

from $293/month

Human receptionists with AI tooling · US

Virtual receptionists with AI assist for service businesses. Designed for law firms, marketing agencies, home services, professional services.

Clara vs Smith.ai, feature by feature

Feature
Clara
Smith.ai
Service type
AI receptionist
Human receptionists with AI assist
Starting price (US)
$49.99/month

Smith.ai 30-call plan, March 2026

from $293/month
Per-call / per-minute charges
None — flat monthly
Calls capped per plan; overage applies
Coverage
24/7, no surcharges
24/7 available on higher tiers
Markets served
US, UK, Canada
US-focused
Setup time
~10 minutes, self-serve
Onboarding required
Free trial
7 days, no credit card
Limited trial periods
Who it's built for
Tradespeople, field-based small businesses
Law firms, agencies, professional services
CRM integrations
Email + SMS summaries; basic exports
Native Clio, Salesforce, HubSpot integrations
Contract
Monthly, cancel anytime
Monthly, cancel anytime

Where Clara is the better fit

  • Roughly 1/6 the monthly cost — $49.99/mo vs $293+/mo headline pricing
  • No per-call charges or minute caps in the base plan
  • True 24/7 AI coverage without after-hours premiums
  • Available in UK and Canada — Smith.ai is US-focused
  • Self-serve setup in ~10 minutes

Where Smith.ai is the better fit

  • Hybrid model — humans backed by AI workflow tooling
  • Outbound calls and lead intake forms included
  • CRM integrations (Clio, Salesforce, HubSpot)
  • Live chat and multilingual receptionist options

Smith.ai is a strong fit if you're a US law firm or agency that needs deep CRM integration (Clio, Salesforce, HubSpot) and is willing to pay $293+/month for humans-with-AI. For tradespeople and small service businesses where the priority is unlimited 24/7 call capture at a flat low price, Clara is better suited.

Keen to hear how Clara sounds?

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